I love the feeling I get when I discover a beautiful new (or new to me) designer for the first time. A wave of excitement washes over me as I admire the cut, construction and fabric. What could possibly make it better? Knowing that the label is ethically made and their brand mission is to give back! It Is Well LA makes wonderfully well made clothing and donates10% of their proceeds to Generosity, an organization that builds clean drinking wells for communities in need. Well that's pretty awesome in my opinion (sorry had to). I fell in love with their flowy fabrics and the ease of their pieces. They are simple but are made with an acute attention to detail, something that makes for a wonderful wardrobe staple. Read on for a bit more about the brand in their own words and get shopping! Some of their bestselling gauze pieces are now available online (with more styles coming soon) and they are offering 15% off your first purchase.
Who is It Is Well LA?
We are a husband and wife team. I (Amy Cho) design and my husband Young is in charge of operation and sales. We are a small company and we pretty much do everything ourselves from design to productions to sales. I always had a strong passion for fashion but was never brave enough to pursue my dream as a designer. Then I met Young who was already in domestic manufacturing business and he encouraged me to start off as a part time designer at his company and eventually I ended up being a full time designer.
You donate 10% of your proceeds to help build drinking water wells for those in need, philanthropy is an important part of your brands ethos, can you tell me a bit more about this?
As we got married and had our two beautiful boys, we were awakened to the fact that many children were not as fortunate as our own. Our journey to help others began with sponsoring two children in developing countries through " Compassion International". A quote by Winston Churchill, "We make a living by what we get but we make a life by what we give" inspired us to expand on our goodwill. Then one day, we were challenged by a missionary pastor to help 500 people in need. We discovered that we could meet that challenge by sponsoring a clean water well in a community where the women walk hours per day to collect unsanitary water. When we learned that one clean water well in one of these communities can create better lives for up to 500 people, we went to work right away to start It is well L.A. collection.
A little more about the brand..
Our line offers simple, easy, timeless silhouettes made from quality fabrics that feels amazing on. Almost all of our line is made with Eco-friendly fabrics such as Linen and Tencel. Our collection is all made locally in Downtown Los Angeles to create and generate jobs for our community. It is our passion to create quality clothing that will make one feel well, inside and out. It has been a quite a journey to get here but our cause is what keeps us going and we can truly say we love what we do!