Opened in 2011 Myrtle is a Los Angeles based brick and mortar, focused on selling goods from indie female designers. Owner Whitney Bickers recently launched a clothing line of the same name, which can be purchased both in person at her shop and online through her site. The pieces are all made in LA using remnant fabric to reduce waste. Whitneys designs have a vintage, feminine style that doesn’t sacrifice on comfort. As a soon to be mother of two she understands the need for functional (and beautiful) clothing.